THE BENEFITS OF EXHIBITING AT A TRADE SHOW

To gain visibility, it is essential to get the word out. Trade shows are the ideal place to communicate about your company, your values, your services, your products... If you want your message to have an impact, select the event and the venue carefully! Alexandre Cartier, Business Manager at Sun'Agri, reveals the secrets of successful participation.

Are trade fairs one of your communication levers? Have your teams become accustomed to them, year after year? Beware! To continue to stand out, you must also know how to challenge yourself. Avoid routine: follow these 3 expert tips to renew yourself at a trade show.

The show is over, but the work is not! For your participation to be a success, you need to capitalise on the event: processing the leads collected, follow-up and contact, measuring and comparing figures, ROI... Download the checklist of 10 post-show actions to maximise your participation!

Have you recently exhibited at a trade fair or are you planning to do so? But do you know the impact of the number of visitors and contacts generated on your turnover? Find out how to estimate the impact of this marketing tool by measuring the ROI of a B2B exhibition.