The Algerian market

Learn all about the characteristics of North Africa's major market

Algeria, the leading market in North Africa

Located at the point of convergence of three worlds: Mediterranean, Arabic and African, Algeria holds a strategic geographical position. Today it is the third largest economy in the Middle East and North Africa (MENA) zone. The main cities, agricultural land and industrial activity is concentrated in the North. To the South, the Sahara Desert is a region that abounds with natural resources and hydrocarbons. Algeria is undeniably a land of opportunity.

  • 44 million inhabitants (2021)
  • $3 263 GDP/capita (constant USD, 2021)
  • Literacy rate: 90.5%
  • 70% urban population
  • Official languages: Arabic and Tamazight. French is spoken by 11 million people and is used everywhere in the business world
  • Algerian dinar: €1 = 162.2 DA (May 2021)
  • 9.2% budget deficit
  • Inflation: 2,4%
  • Unemployment rate: 11.4%

Source: Algeria fact sheet, Business France

Main partner of Algeria: European Union

The EU accounts for 49.2% of Algerian imports and 68.3 percent of Algerian exports. In 2017, an Algerian-European cooperation programme was launched, entitled Pilot Actions Programme for Agriculture and Rural Development in Algeria (PAP-ENPARD-Algeria). Worth €20 million and funded in equal proportions by Algeria and the European Union, the programme aims to support the strategy to diversify the Algerian economy and revitalise rural territories through productive activities with the aim of increasing revenue and employment.

And yet the leading supplier to Algeria is China (16%), ahead of France (10.5%), Italy (9.4%), Spain (7.6%), Germany (6.6%), the USA (5.3%), Turkey (4%), Argentina (2.5%), the Republic of Korea (2.3%), and Brazil (2.2%).

Algerian food and beverage market

TOP 5 SUPPLYING COUNTRIES

  1. Brazil
  2. New-Zealand
  3. France
  4. Netherlands
  5. Spain

TOP 5 IMPORTING COUNTRIES

  1. Mauritania
  2. Jordan
  3. France
  4. Turkey
  5. Spain

Some important figures:

Algeria is the third largest importer of F&B within the African continent, with a total of 2 872 711 millions euros.

Food:
  • The food market revenues amount to EUR 10,775 million in 2022.
  • The largest market segment is confectionery and snacks, with a market volume of €2,402 million in 2022.
  • In the food market, 1.8% of total revenue will be generated by online sales by 2022.

Beverage :

  • The revenue of the soft drinks market amounts to €1,886 million in 2022.
  • The largest market segment is carbonated soft drinks with a market volume of €1,383 million in 2022.
  • The revenue of the hot beverages market amounts to €2,642 million in 2022. The market is expected to grow at a CAGR of 0.61% per annum (2022-2025).
  • The largest market segment is coffee, with a market volume of €2,147 million in 2022.

Food accounts for an average of 42% of Algerian household spending, and mainly concerns relatively unprocessed basic products. Indeed, the government maintains the prices of staples such as sugar, seed oil, bread, semolina and bagged pasteurised milk at a low level by “administrating” their prices. This means that their consumption remains high. However, it should also be noted that the middle class is beginning to emerge, with higher demands relating to the quality, availability and practicality of products that it consumes. Meanwhile another even wealthier class is in search of more refined products with Algerian and Muslim characteristics.

The Algerian food sector could also develop much more quickly if modern distribution was itself sufficiently developed. While large and medium-sized firms are modernising, many small firms do not master processes, traceability, filling and packing, international standards or banking and tax procedures. Food industry firms must sometimes manage their own distribution networks themselves. They provide assistance to their wholesalers to enable them to acquire their equipment. For example, the cold chain is not secure in all sectors, and some ice cream firms provide their wholesalers with freezers.

Algeria’s leading goal today is to develop local production to increase its self-sufficiency in fast-moving consumer goods. Subsequently, and when this production complies with international standards, Algerian firms will be able to begin to export. Today there is demand in Europe for certain typically Algerian products, offering new opportunities to large Algerian groups which are ready to export.

For more than 15 years, DJAZAGRO has been working for the benefit of Algerian food industry firms to enable them to find foreign suppliers of machinery and inputs who are ready and willing to support them in their growth.

Come and join them!

Algeria, the growth partner for your firm!