To be successful at a trade show, you have to be prepared... And to do that, you have to adopt the right reflexes! Keep our infographic in front of you to apply the B2B trade show exhibitor's routine before, during and after the event. Our tips will (almost) ensure the success of your trade fair!
A successful B2B trade fair is a question of anticipation but also of good practices to be applied before, during and after the event. The organisers give you their advice, take your notes.
Objective : first of all, it is fundamental to have a clear vision of the reasons why you want to participate in the fair, and to set objectives.
Action plan : A real roadmap for your trade fair, it must be designed according to your objectives.
Target : Make sure you are clear about the profiles you are trying to reach.
Speech : Adapted to your target, it gathers your main commercial arguments.
Home:It must be a priority! It's not a matter of sitting back or sitting behind a computer at the back of your stand. Adopt the welcome attitude is essential.
Meeting : A trade fair is a place to talk and meet people, so don't forget your business cards !
Material : Products and samples should be presented (budgeted for!), and the right people present to discuss them.
Open and dynamic : It must be welcoming and make visitors want to enter your space.
At the right size : Neither too big nor too small, it must be well sized to meet your objectives.
Never empty : A constant presence on the stand is recommended, even during the lunch break.
+ The welcome attitude: an empty stand is never a positive message for visitors
Accommodation and transport Anticipation is essential to ensure that your participation takes place in the best possible conditions.
Tools : Think about the necessary communication materials (paper or digital) and contact tools to identify visitors.
Please do not forget the materials and technical guides prepared for you by the exhibition organiser.
Think about the language barrier : Translate communication materials and ensure that you can respond to all visitors that match your objectives.
Remember to send out invitations : In paper or digital format, but don't wait for your competitors to do it before you !
Have good shoes : Don't underestimate the number of kilometres you will be travelling!
Adopt the right reflexes to make your participation a success... Anticipate your arrival by preparing as much as possible before the exhibition. Don't wait until the last minute to implement these good practices !
Trade show preparation: think strategy
You don't decide to exhibit at a trade show on a whim: a trade show is something you think about and prepare for!
Start by defining your objective: what do you expect from Djazagro? Are you hoping for visibility? Promote your solutions and products? To sign contracts? Everything stems from these objectives, defining them must be your priority.
Once the objectives have been defined, you must draw up your action plan: a real roadmap, it should give you the means to speak clearly to your target, and to prepare the right media, material (business cards, product brochures, etc.) and information. Adapt your speech to your strategy!
Also remember to adapt to the diversity of the audience: don't let the language barrier stand in your way.
Running your stand: the Welcome Attitude
The welcome must be a priority. You must encourage productive meetings with your prospects, customers and partners. To do this, you need to adopt a real welcoming attitude. Don't panic, this "Welcome Attitude" is based on very simple principles: no crossed arms, permanent presence on the stand, smile, occupation of the space (you don't stay in your corner behind a computer)...
The importance of the stand
Your stand must be open and dynamic, reflect the image of your company and be the right size!
Very concrete advice: logistics and equipment
Remember to anticipate accommodation and transport issues and to provide your staff with all the necessary tools (communication media, kakemono, POS material, tablet for digital presentation, CRM interface, etc.). Do you want to encourage your current and prospective customers to come and meet you at the exhibition? Remember to send out invitations in good time to maximise their impact (not too early, not too late)!
With our infographic on the best practices to adopt to make your trade show a success, you are sure of your shot! And don't wait until the last minute to get ready... One last tip: wear comfortable but stylish shoes, because you'll be walking a lot of miles inside your stand and the show! It's up to you.